SELLING DEFINED tells you what selling really is. Knowing what selling is will guide you to increased closing ratios and higher profits. You'll also develop a fiercely loyal customer base that will promote you at every opportunity.
"Knowledge is NOT power. Rather, it is the utilization of knowledge that gives us our power!"
Larry Heiser
Utilizing the knowledge Larry Heiser shares in his book gives you the power to create and expertly maintain an unrivaled partnership with your customers; a partnership resulting in more sales, higher profit and a fiercely loyal customer base.
What is "selling"?
Seems like a simple question. Yet, ask any sales consultant, any sales manager or even any sales instructor and the answers you get will be, at best, surprisingly incomplete. How can we rationally expect success if we don't know what selling actually is? Answer: We can't!
What sets this book apart from other books is that Selling Defined gives you the complete answer to this simple, yet critically important question and then describes how you, using your own personality, can maximize your chances of success with every sales opportunity.
Finally a book about sales where the author doesn't tell you how great he was or how if he could do it then you should be able to as well. I've never considered myself a sales person. This book has made me proud to be a sales professional.
Donna A., Pleasanton, CA
All of these years I believed and have been told that I was a naturally gifted seller. Now I know what really makes me successful. Thank you!
Fred J., Itasca, Il
"Finally, a book that showed me that I can be a real person and still sell at the highest level."
George F., Athens, GA
"Selling Defined has been and is an excellent tool in helping my business thrive. It is a tool well worth the investment."
Lili P., Portland, OR